The certified professionals of the TaylorMade Performance Lab are now custom-fitting men, women and junior golfers of all ages and abilities with a set of TaylorMade golf clubs using exclusive Motion Analysis Technology by TaylorMade, previously available only to Tour professionals.

Using motion capture technology, 32 reflective markers are placed on strategic points of the golfer’s body as well as on the shaft and head of the fitting club to capture a number of swings with the driver, iron, wedge and putter.

Nine special, high-speed cameras detect the reflectors and display a three-dimensional computer-animated image of the customer viewable from every angle, allowing a teaching pro to make accurate critiques and recommendations. The two-and-a-half hour custom fitting experience includes recommendations for a driver, fairway woods, hybrids, irons, wedges, putter and even the correct golf ball.

Following the swing analysis and club recommendations, demo clubs are built on-site with the customer’s correct swing specifications and the player can then validate the system’s recommendations on the driving range.

Custom TaylorMade golf clubs, built to recommended specifications, are shipped within 48 hours. The fee for this custom fitting service is $250 for members of The International and $350 for non-members.

In addition to The International, TaylorMade Performance Labs has five U.S. locations: Chicago’s Olympia Fields, The Four Seasons Resort in North San Diego, the Hyatt Grand Cypress Resort in Orlando, the JW Marriott Desert Springs in Palm Desert, CA and the Reynolds Plantation in Greensboro, GA. There are also three international locations in South Africa, Spain and Dubai.

Be among the first to experience this breakthrough technology. Contact TaylorMade Performance Labs Boston at 978-779-2779, and for e-mail